About Programmatica

Programmatica Inc. provides consulting services for marketing strategies, media planning, ad management, TV campaign effectiveness measurement and analysis, data utilization, and the establishment of new evaluation metrics, mainly for advertisers. We value our position as an independent third-party organization different from the media, advertising companies, and tool vendors. Programmatica's unique knowledge and expertise we have cultivated to date are applied to "Converged TV" (Convergent TV), which combines audience targeting technology in the digital with contents and advertising of linear TV and streaming, and to the development of ecosystems that combine scale and precision with the rapidly evolving "Retail Media" purchasing data, as well as to new business models.

It always seems impossible until it’s done.

However, Programmatica's approach since its inception has been to pursue new possibilities that have yet to exist on a broad and continuous basis. Therefore, we will continue actively pursuing new business areas besides our advertising business.