It always seems impossible until it’s done.
Programmatica Inc.

♪ Programmatica Original Songs

We release original songs from Programmatica’s independent music label.

We turned our vision of redefining Japanese TV commercials as “Converged TV” and drove their next evolution through an original song. This is the digest version of the original songs featured below. — please check out the full version on music streaming platforms.
（Lyrics are in Japanese, with English subtitles in the music video）

The Road to Converged TV

 

© Programmatica Music

Lyrics & Music: Yoshiteru Umeda / Performed by THE CONVERGE

＜Songs＞
Road 01: Hitting the Limit!
Road 02: America on Fire
Road 03: A Mission That Never Fades
Road 04: Toward the Tomorrow Beyond
Road 05: Called Secondary Targets
Road 06: Redefinition (Time to Redefine)
Road 07: Game Change With You (feat. TEEVEES)
Road 08: Untapped Potential
Road 09: What We Can Do Now
Road 10: Shining Impressions

 

Available on major music streaming services:

 

Digest version of the original songs

 

Music Videos

Road 05: Called Secondary Targets

In Japan’s linear TV market, trading prices have become excessively low due to long-standing reliance on GRP-based transactions.
This song advocates the importance of recognizing not only the “main target” but also the value of the so-called “secondary targets.”Throughout all of Programmatica’s original songs, we emphasize the significance of these “secondary targets” in redefining how TV value should be measured.

Road 10: Shining Impressions

This closing track encapsulates our vision of redefining the value of linear TV through impression-based trading in Japan.
Japan is divided into 32 broadcasting areas (compared to 210 DMAs in the U.S.), and the music video of the song offers a digest of each region’s unique culture and history.
(Note: Tottori & Shimane prefectures form one area, as do Okayama & Kagawa prefectures.)

Shining Impressions