The Pitfall of Impression-Based Trading
Did you know that impression-based buying for TV commercials often loses its effectiveness when focused on a s …
Impression-Based TV Ad Sales: The Potential of Tokyo Key Stations
The Current Status of the Tokyo Key Stations Summary of Advertising Revenue for Q1-Q3 FY2024 Programmatica has …
Correctly Valuing TV Advertising with CPM
Need for ‘Alternative Currency’ for Linear TV Ads in JapanWhy Are We Focusing on This Issue?I was always a TV …
What Is the 3rd TV Commercial Called ‘SAS’?
This article introduces our discourse at the JAPAN ADVERTISERS ASSOCIATION INC. (JAA) seminar on February 12, …